The Importance of Protecting Trademarks Online

When it comes to making your business successful one of the most important steps you can take is effectively promoting your services and products to as many potential customers and clients as possible. One very effective way to do this in the modern world of fast and open communication is by developing a company website. Online websites have the ability to reach anyone with online access at a relatively low cost. However, having your information and intellectual property exposed to the World Wide Web puts you at a greater risk for trademark infringement.

Forms of Website Trademark Infringement

When you display your services, logos, trademarks, and products on your website there is a chance that individuals and competitors will unlawfully make use of your unique intellectual property. The following are common forms of online trademark infringement:

  • Having another website offer counterfeit copies of your products for sale
  • Copycat or similar domain names
  • Having other websites linking to your website without your direct authorization
  • The inappropriate diversion of your website traffic
  • Having another company copy your website set up, logos, or other intellectual property

Using websites can help you greatly expand your marketing abilities and clientele base. However, the above forms of intellectual property infringement can have a negative impact on the success of your business. Because of this it is important you are able to make sure of the World Wide Web while also protecting your hard work and the best interests of your company.

It is important that as a business leader your realize with the ease of online promotion comes an added security risk.


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